plug 'n play.
I'm Catharina Rijstenbil and I build rebellious brands. Taking your teams on a journey of fearless brand evolution. Let's create a modern brand that is continuously moving, in a swift process.
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SCAN:
Find out what matters and who cares, cut back on the bullshit.
SCOPE:
Focus on the core of your existence, set ambition and goals.​
SCORE:
Do it radically different and consciously well.
believe.
Label me as an enduring advocate of the power of brands, plus the potential of the business I represent.
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Story teller on a mission
People call me a firebrand, a creative storyteller and consumer champion, who challenges brands to be not just strategically stronger, but meaningful and relatable to start with. I am driven by positive transformation - not just at the level of an advertising campaign, but meaningful improvements from the product up.
Dare to embrace difference
As a seasoned brand builder and inclusive leader, I am finely tuned to the emotional and rational needs of people, culture, and society in general. Throughout my career diversity and inclusion are weaved into my daily routine, coaching my teams, as well as C-suite members to embrace difference for better business results.
Sparking creativity in everyone
Creativity and music brought me to my beloved city Berlin, allowing me to work on the tipping point of tech, contemporary art, and pop culture. Having the pleasure to lead creative and brand marketing teams at agencies, global corporations, start-ups, scale-ups, as an entrepreneur, and have worked with internationally acclaimed agencies and artists.
Plug and play consultancy.
With over 15 years of leadership and award-winning experience for renowned brands across automotive, big data, entertainment, fashion, fintech, FMCG, tech, music, and pop culture I can confidentially say I am 'plug and play'. Hire me to spark creative thinking in your C-suite or work with your teams to tackle brand strategy, brand design, and marketing campaigns."
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